A former NYPD officer, Rich has seen it all – including the tragedy of planes hitting the twin towers on September 11th. Losing a close friend and co-worker that day, he now lives every day to the fullest.

An emotional guy who comes from blue-collar family, it’s easy for him to act like a therapist to his clients. He may specialize in Black and Grey but he is truly versatile. He loves hearing a story and turning it into a masterpiece that goes beyond a person’s name or a date. His commemorative tattoos tell a story about a person or an event.

With three daughters and a pack of younger male clients who look up to him, he takes a natural father-figure role in the shop. The good cop through and through, no one brings the party like Rich. Singing, dancing, joking, he’s got a following and it’s not hard to spot why. Whether his client is crying or crying from laughing too hard, he makes every tattoo session a memorable one.